How to Use Customer Reviews to Generate Leads
How important are reviews for customers
When it comes to shopping online, customers are displaying a grown advocacy for reviews. The graph below is a tell-tale sign of just how many (45%) American shoppers find customer reviews helpful for their shopping experience.
According to Statista, nearly 70% of online buyers read about one to six customer reviews before making a decision in 2021. While the percentage of those that didn’t practice reading online reviews before buying was insanely low at less than one.
Another important statistics reveals that 98% of shoppers read online reviews for local businesses, with Google being their go-to review site at 81% usage rate in 2021 over 63% in the previous year.
How to use customer reviews for lead generation
Customer reviews are not something that you can control or moderate. What you can do, as a business, is use it as a medium to find out what customers think of your products in order to improve in the future.
Here are some simple steps to prompt customers into leaving reviews:
1. Social conformity
An effective psychological method, you can make customers succumb to social conformity by adding a view counter on your product pages to prompt them into reading reviews left for those products.
2. Highlight positive reviews
Whether it’s a testimonial on your website or reviews on Google, Facebook and Amazon, you can now automate the entire process of collecting and highlighting reviews using automation tools.
3. Just ask for reviews
Just politely ask your customers to leave feedback or reviews every time they make a purchase and they will oblige. This guide on email marketing will help you connect with your customers and seek their feedback.
Read on for the complete guide on how to use customer reviews to generate lead, with a look at how big brands like Amazon and Tripadvisor did it.
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